The Brand for Revolutionary British Innovation.

British aerospace engineering company Reaction Engines’ flagship project is SABRE, the hypersonic engine set to revolutionise how we travel in space and the atmosphere. They also launched their ‘Applied Technologies’ division to commercialise their technologies. To achieve their growing ambition, they needed a new, inspirational brand strategy to take them beyond the aerospace sector, help engage high-profile target audiences – investors, government, engineering talents, academics, and scientists – and achieve great commercial targets.

So, we reworked their brand positioning to focus on the transformative potential of their work all summed up in a simple and compelling brand promise: ‘Making beyond possible.’ Then refreshed their brand look and created a communication plan to give them a powerful platform to tell their story. And the global reach they deserve.