The brief
In 2008 we were approached by Goodyear Dunlop Europe to devise a way of simplifying their pan-European moto marketing operation. They wanted to drive market share growth in what was an increasingly competitive marketplace. Oh, and they wanted to do it without increasing their overhead. Challenge accepted.
What we did
We set up a comprehensive centralised European marketing hub, replacing agency engagement on a local level. This increased operational efficiency by streamlining strategy and implementataion. Even more importantly, it increased the effectiveness of their campaigns. Moving them up the grid.
The upside
Ten years later the Dunlop moto online and offline marketing activities in 32 countries, delivering in 26 languages, is being driven by the central European hub based right here in the Frank Agency’s UK office.
...and some Frank words:
“Whatever we need they always go that extra mile for us. As well as being a nice team to work with, they share a passion and understanding for what we do - they have become a real extension of our team. They've helped us understand the need for a more targeted approach to our marketing, and sharpened our focus on measurable return on investment. ”
Andy Marfleet - European Marketing Manager Motorcycle, Goodyear Dunlop Tyres