Reaction Engines

Reaching for the stars.

The brief

Reaction Engines is a UK-based company formed in 1989 to design and develop the technologies needed for a new class of hypersonic propulsion – the Synergetic Air-Breathing Rocket Engine (SABRE).

Our job was to tell the world about this most exciting space project.

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What we did

Having a cool sounding name was a good start. We then identified a bold mission for the whole company to get behind, fueled by a brand identity and communication strategy to engage with a range of stakeholders including government, investors, future customers, industry partners, staff and media.

The upside

In April 2018 Reaction Engines announced investment of £26.5m, mostly from Rolls-Royce and Boeing’s HorizonX Ventures. We continue to support every aspect of their marketing from web to social, events to international expansion.

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